GRINDING IT OUT!
Press on, nothing in the world can take place of persistence. Talent will not, nothing is more common than unsuccessful men with talent. Genius will not reward. Unrewarded genius is almost a proverb. Education will not, the world is full of educated derelicts. Persistence and determination alone are omnipotent- Said Ray Kroc, the visionary of Mc Donald’s in his auto biography “Grinding it out”. You may have many a times wondered the speed at which you get served at Mc Donald’s. This was made possible by a 52 year old man named Ray Kroc who began the McD.
The book “Grinding it out” talks volumes about the life of Ray Kroc and how he built one of the most respected brands. A completely sales fellow, Ray Kroc knew nothing came without hard work. He constantly reinvented his sales strategies, products and life skills and moved on in life. Every night Ray had to keep his mind blank so as to get a good sleep, else all the thoughts of McD would disaster his sleep. It all started when Ray left his job in the “Little lily paper cups company” and started selling “Multimixers”. Once he heard of a place somewhere in California where a huge delivery of Multimixers was taken. On reaching the place Ray was amazed on seeing 8 multimixers bucketing in Milk shakes, people rolling out French fries and Ham burgers. Ray was amazed to see the “Mc Donald’s” and wanted to extend the same model across the length and breadth of America. He consequently talked to the Mc Donald brothers and started with a franchisee model. It took long years to replicate the exact model across many stores across the country.
Ray partnered with Harry and started with a life’s journey of establishing a brand in the food industry. Ray had to go without salary for 2 long years and after that too paid his staff more than what he took home. From the beginning, Kroc focused on creating a system for his restaurants that could be easily replicated, and he continued improving the original assembly line. He hired good people who he felt would help him grow the company, and together they created modern-day franchising. They developed a unique method that allowed McDonald’s to own mortgages on land that the franchises occupied, and as he recounts, the initial $1,000 investment was parlayed into more than $170 million of real estate. To cut a long story short, Ray’s grinding out for 5 long years brought him hundreds of McD’s all over the country. He did not stop there; Ray went on and took franchisee marketing to what we know today. He has been crowned to have made the most number of millionaires ever in the American history. Ray has set an example to how establishing a number of small scale businesses, a lot can be done to the society. Ray has built a destiny with a current line up of 31,000 franchises, lakhs of employees and yet many many more suppliers. All this he accounts to his persistent hard work, dedicated team and his never say die spirit. Ray had the entrepreneurial spirit that spilled over to thousands of people to make them small business owners. Ray showed the power of a free enterprise system.
He has mentioned the names of his team mates who never left McD though they were offered triple the salary and better hierarchical positions offered by Ray. This shows the amount of leadership spirit possessed by Ray(records show that he himself cleaned the McD stores!). He says “There is no adventure and thrill in walking over a rope kept on the ground, achieving the feat when the rope is hanging on the ten storied building makes you feel that you lived life to the fullest and that is when you get a sense of fulfilment and achievement.”
To take a page from his book Grinding it out…these are the ones that count
v No pain no gain
v Perfection is very difficult to achieve, but without which nothing will be perfect in life
v Sales is the only area you need to be perfect at if you wish to set up your own venture
v Give back to the society after you have achieved
v Every one of us have dreams, but the one who transform them into last mile detailing only transforms them, rest of them keep dreaming!
So start it grinding out, between studies and activities; professional life and personal life; yes and no situations…in fact at all the situations. It’s not easy but once you achieve it you will have a Mc Donald’s to show the world…..
I’m Lovin’ it…..